MMC marketing solutions
With the Marketing Management Cockpit (MMC), ORT has developed an innovative, web-based solution package that, as a virtual work platform, maximises the organisation of the operational planning and control of all the processes involved with the production of communication media. Numerous companies are already successfully using MMC. The MMC was honoured in 2007 with the Innovation Prize from the "Initiative Mittelstand" and in 2008 with the Global Innovation Award from Office Depot. You'll find more information about where the MMC is used and the advantages it can bring you on this page.
The work in corporate and agency marketing departments has undergone a dynamic process of change in recent years. Increasing cost pressures are leading to budget curtailments but with no reduction in targets. Competitive pressure and shorter product cycles are reducing project lead times. Internationalisation is increasing the complexity and the amount of coordination required. Dwindling staffing resources make growing workloads harder to manage.
The increasing number of media channels also means that people's behaviour towards the media is changing more and more. Communication nowadays no longer works in accordance with the watering can principle, with de-personalised mass approaches - such as with a simple media plan for a broad-based advertising campaign. The challenges today are much more differentiated and comprehensive: multi-stage distribution channels, various media channels and disciplines, personalised communication options and end-to-end support for target groups along the time axis are just some of the factors that now need to be included.
The complex processes arising as a result in the planning, processing and management of communication tools demand precisely-coordinated workflows that can be implemented reliably and within the timeframe specified. Comprehensive digital campaign management is crucial for this. This helps to significantly reduce complexity, boost efficiency, accelerate throughput times and increase transparency.
MMC from ORT offers you all of the possibilities that modern digital campaign management has to offer:
- Less complexity
- More transparency
- Better organisation
- Accelerated processes
- Constant overview
The persistent trend towards internationalisation is leading to greater complexity and demanding coordination requirements in marketing departments for the planning and delivery of advertising and communication materials.
In frequently multi-stage national organisations, for example, care has to be taken to ensure that the Corporate Design guidelines are implemented and observed or that advertising tools are adapted to the local language. The resource-sparing, efficient and rapid implementation of international marketing activities is therefore becoming increasingly important for companies and agencies.
The term retail marketing encompasses all of the activities of retail companies that are geared towards market-orientated company management. In light of the concentration and cooperation processes on the retail market and the resulting shift in the retail sector from being a simple intermediary for the manufacturer to becoming an equal and prominent market partner, the importance of retail marketing has grown considerably.
Modern digital applications for retail marketing need to take account of this development and integrate it. MMC supports your retail marketing with a special toolbox that comprehensively maps and optimises your collaboration with all partners.
Whether it be increasing sales among existing customers, encouraging long-term customer loyalty or canvassing new customers: the aim of dialogue marketing is to achieve direct dialogue between the company and its (potential) customers.
Effective instruments for addressing target groups, creating incentives to buy and optimising and coordinating communication measures are crucial for success in this context. MMC offers you all the opportunities to create differentiated target group approaches for your dialogue marketing.
Good catalogue marketing starts with the choice of themes and products for the publication. Readers should, after all, be interested and motivated to place an order. A clearly laid out selection of products, simple ordering functions and rapid accessibility are just as important in this context as the right approach to the right target group.
Retail companies have therefore developed their range of publications in recent years and significantly expanded them. Where once one catalogue was brought out early on in the season, sometimes up to four catalogues can now be published in the same period by a company for different target groups. In order to compensate for this extra work, it is important to keep the processes involved with planning and implementing the catalogue-based communication as streamlined as possible.
With MMC, you can plan your publications with complete ease and fill them using Drag & Drop.
In the field of product marketing, the variety of packaging variations and sizes is playing an increasingly important role. It is not without good reason that packaging is one of the most important communication tools at the point of sale. And the demands on product packaging continue to grow.
Not only are the change in lifestyle habits, new society trends and environmental directives influencing these demands, but so too are the different legal requirements regarding monitoring and documentation in relation to product liability and traceability in various countries.
MMC offers you everything you need for your product marketing - from the centralised access to all packaging data to the documentation of process stages involved in the manufacture of packaging.