Catalogue marketing
The MMC offers its users automated modules for planning and creating catalogues that make the publishing process fast and efficient. Without any need for prior graphics knowledge, users can plan whole tracts of catalogues themselves and generate them automatically. All product data and media are managed and maintained centrally in the product information management (PIM) module: from the article type and the colour and image versions to the relevant page template. The graphic integration of all content is taken care of by dynamic templates. This not only automates the make-up of the pages, but the design specifications and CI guidelines are also always complied with in full.
The system also facilitates the immediate direct control at any time of all planned pages and corrections right up to just before printing. Users can therefore significantly reduce their administrative outlay, accelerate the correction process and can also save costs on external final artwork.
