Dialogue marketing
The MMC, with its solution modules, facilitates the efficient management of tasks in modern dialogue marketing. With the MMC's advertising media configurator, for instance, content-related and visual regional preferences, different sales channels or customised offers for individual customer groups can all be taken into account in the way customers are addressed.
MMC users can import and selectively use their own data for personalisation. Advertisers can therefore be assured of a tailored, targeted approach to their local target group in various sales channels, while strict compliance with the corporate identity is guaranteed. Extensive reporting functions are also available, which enable the marketing activities of employees, branches, dealers or local sales partners to be documented.
