International marketing
With the MMC, many of the processes that play a key role in international marketing can be centralised. The advantages:
- individual requirement notifications and ordering via the shop module
- management and download option for all relevant data (media assets)
- increased efficiency in communication and handling processes with the various markets
- reduction in coordination outlay for the marketing head office
- transparency and up-to-date information for everyone involved (head office, agency partners, translation agencies, local markets, etc.)
- quality assurance and rapid learning curve thanks to a uniform workflow
- Time-to-market optimisation
- Setup / integration of translation management systems to improve the quality of the language versions and reduce translation costs
