For creative professionals, the final artwork is usually the least-enjoyed chore at the end of their work. However, it is also one of the most important tasks in the entire process. After all, the finished advert or poster needs to look exactly how it was planned and designed.
Final artwork is the binding, reproducible template for printing. It defines the final status of all elements to be printed, such as images, typography, graphics and coloured areas. Once this final draft has been approved and the texts that have previously been proof-read in our correction process are integrated, the final artwork phase begins. In this phase, the parameters required for the printing technology are set. These include the edge trim, colour management and trapping.
ORT takes charge of the binding implementation of all final artwork steps maintaining strict compliance with the applicable corporate design guidelines.