Successful communication means a perfect use of analysis, synthesis and implementation. Whoever wishes to reach the target group has to really consider and deal with cross media. Resilient knowledge is a fundamental part of the complete concept. With this we can guarantee a target optimized and efficient service in all methods of communication in the transitional phase. We see this as a centralized task of marketing, the added value or the real use of a brand or a product which has to be communicated which will bring success.