Marketing 4.0

The “Industrie 4.0” initiative and its impact on marketing

ORT offers Marketing 4.0!

Not only in the area of industry (German: “Industrie 4.0”), but also in the area of marketing we experience a historical turning point due to the digital transformation.  Marketing 4.0 means connecting the tasks of classical marketing with today’s digital possibilities. The ORT Media Group recognised this promising development at an early stage and oriented itself towards the synergy effects arising in their wake for budget conservation.

The concept of the ORT Media Group is based on three supporting columns: 1.) a central contact, whose job is to link disparate parts together and who works together in close cooperation with many specialists in one location, 2.) an increased process efficiency due to the use of the most advanced software, which also guarantees the most stringent quality of execution, as well as 3.) very strict data security to protect sensitive content and information reliably.

The concept of the ORT Media Group

Three Columns for Your Success

Full Service Agency

The ORT Media Group is your partner for successful communication, from the first idea to final execution. As a cross-media company, we combine the skills and knowledge of many specialists with the holistic understanding of a generalist. What distinguishes our work is the interlocking of consultation and execution expertise. We offer direct contact, efficient project management and central responsibility. With five offices across Germany, there is bound to be one near you. We live communication – and have done so for over 45 years.


Process Efficiency

The Marketing Management Cockpit (MMC), which we develop and use internally, is an innovative, web-based solutions package that enables the automation of planning, controlling and production of communication materials, while also being audit-proof and available across different locations. Through process optimisation the efficiency can demonstrably be increased by up to 30%. Our solution is applied by over 20,000 users in 67 countries and a total of 103 markets worldwide. The MMC has received excellent references from countless institutes. We optimise marketing processes.


Data Security

The area of data protection is already very important and will gain further significance in the future. We manage sensitive content for our customers; therefore data protection is of the highest priority in our data centre. With our data protection managers and data protection auditors (TÜV Rheinland), we also offer our customers support in all particulars of data protection, starting with the creation and inspection of commissioned data processing agreements, the prior vetting in the area of data protection and IT security for suppliers, up to compiling all relevant documents. Additionally, the preparation and attendance of external customer audits is supported. We protect sensitive data.


Did we capture your interest?

We are looking forward to your call


Dirk Schuster


Telefon: +49 (0)2151 376 302


Bodo Kummer


Telefon: +49 (0)2151 376 330