Marketing Management Cockpit
The all-in-one software solution for your marketing
Marketing Management Cockpit
Marketing 4.0 means the networking of classic marketing tools with today's digital capabilities. With the Marketing Management Cockpit (MMC), you can make the varied and complex demands of your marketing easy and efficient. Tailored to your individual needs, you can ideally combine the different product modules of the MMC. With the MMC, you manage and organise all the information on marketing at a central location, across media channels, from traditional to digital. You always have an overview of your projects, budgets and productions. Control production processes, design advertising materials and always keep all timings. This lets you respond even more quickly and flexibly to the needs of the market.
Implement integrated communications
In campaign management, campaigns are planned, set up and managed – from the selection of the measure type and the desired target group to the overall planning and the individual advertising material. Additionally, all the information about campaign development enables transparent evaluation of the communication results.
Efficient thanks to many years of experience
The MMC comes with predefined standard timings for individual measures and campaigns based on past experience. This allows for a very efficient approach. All important notifications, such as reminders and warnings, are also automatically sent to the responsible participants so that the timing is maintained.
Develop and review together
Complex media productions can be carried out across departments and locations. Review and correction processes are easy to manage. The involved departments can participate in the creative process with a single click. This is a major benefit especially for international productions.
All media content in one place
Managing data in your own company ensured independence from service providers and enables simple and fast adaptation of content. Best Practice campaigns can be specifically highlighted, and the period of image rights is automatically tracked.
Design cost-efficiently on your own
Advertisements, flyers, brochures or HTML5 online banners – the Advertising Material Editor makes it very easy to create a wide range of marketing measures for employees and sales partners. The templates guarantee consistent CI conformity, and completion with centrally managed database content ensures that the advertising messages are correct.
A perfect custom fit
Various proprietary workflows, user roles and permissions can be freely defined for campaigns or measures. The creation of directory structures can be aligned to the specific requirements of the company. All terms used in the MMC can also be adapted to the in-house terminology.
Independent scientific study on the optimisation potential of operational marketing processes in telecommunications companies
The study was conducted by the IAW Institute for Applied Economics of the Hochschule Niederrhein, University of Applied Sciences.
Goal of the study: Quantifiable, reliable statements on possible efficiency improvements by applying the Marketing Management Cockpit in practice-relevant marketing processes
The result
CONTACT
René Kaiser
Leiter Produktentwicklung
Telefon: +49 (0)2151 376 190
E-Mail: rene.kaiser@ort-online.net
Sales locations
ORT Medienverbund GmbH
Krefeld
Europark Fichtenhain A 2
47807 Krefeld
Deutschland
Fon: +49 (0) 2151 376-300
Fax: +49 (0) 2151 376-222
info@ort-online.net
Frankfurt
Speicherstraße 59
60327 Frankfurt am Main
Deutschland
Fon: +49 (0)69/242939-0
Fax: +49 (0)69/237605
frankfurt@ort-online.net
München
Akademiestraße 7
80799 München
Deutschland
Fon: +49 (0)89/330086-0
Fax: +49 (0)89/330086-11
muenchen@ort-online.net
Berlin
Schönhauser Allee 36
10435 Berlin
Deutschland
Fon: +49 (0)30/473727-30
Fax: +49 (0)30/473727-47
berlin@ort-online.net