Marketing Management Cockpit

The all-in-one software solution for your marketing

Marketing Management Cockpit

Marketing 4.0 means the networking of classic marketing tools with today's digital capabilities. With the Marketing Management Cockpit (MMC), you can make the varied and complex demands of your marketing easy and efficient. Tailored to your individual needs, you can ideally combine the different product modules of the MMC. With the MMC, you manage and organise all the information on marketing at a central location, across media channels, from traditional to digital. You always have an overview of your projects, budgets and productions. Control production processes, design advertising materials and always keep all timings. This lets you respond even more quickly and flexibly to the needs of the market.

Campaign Management

Plan, administer and manage activities efficiently

Production Control

Accelerate processes and approvals

Approval Centre

Develop and coordinate media content together

Media Gallery

Manage content in a structured manner

Advertising Material Editor

Easily create print and online media

Implement integrated communications

In campaign management, campaigns are planned, set up and managed – from the selection of the measure type and the desired target group to the overall planning and the individual advertising material. Additionally, all the information about campaign development enables transparent evaluation of the communication results.

Efficient thanks to many years of experience

The MMC comes with predefined standard timings for individual measures and campaigns based on past experience. This allows for a very efficient approach. All important notifications, such as reminders and warnings, are also automatically sent to the responsible participants so that the timing is maintained.

Develop and review together

Complex media productions can be carried out across departments and locations. Review and correction processes are easy to manage. The involved departments can participate in the creative process with a single click. This is a major benefit especially for international productions.

All media content in one place

Managing data in your own company ensured independence from service providers and enables simple and fast adaptation of content. Best Practice campaigns can be specifically highlighted, and the period of image rights is automatically tracked.

Design cost-efficiently on your own

Advertisements, flyers, brochures or HTML5 online banners – the Advertising Material Editor makes it very easy to create a wide range of marketing measures for employees and sales partners. The templates guarantee consistent CI conformity, and completion with centrally managed database content ensures that the advertising messages are correct.

A perfect custom fit

Various proprietary workflows, user roles and permissions can be freely defined for campaigns or measures. The creation of directory structures can be aligned to the specific requirements of the company. All terms used in the MMC can also be adapted to the in-house terminology.

Independent scientific study on the optimisation potential of operational marketing processes in telecommunications companies

The study was conducted by the IAW Institute for Applied Economics of the Hochschule Niederrhein, University of Applied Sciences.

Goal of the study: Quantifiable, reliable statements on possible efficiency improvements by applying the Marketing Management Cockpit in practice-relevant marketing processes

The result

  • Process and project handling up to 50% faster
  • Up to 30% reduced costs on the complete process of marketing communication.
Successful worldwide

In numbers

67

Countries

103

Markets

20.000

Users

20

Years of Experience

CUSTOMER VOICES

With MMC the European process also includes an additional translation step system in comparence to the markets in Canada and the USA and despite this is 50% faster. Without the use of MMC we would have to employ a lot more persons.

Using Advertising Management Online (AMO) by ORT, we were able to increase the efficiency of time-consuming
coordination processes in the realisation of communication initiatives across all media channels by at least 30 %.

With the MMC and SmartAdaption we have again optimized our production process and reduced the internal costs dramatically. Also a global standard has been achieved.

CONTACT

 

Olaf Meisen

Kaufmännische Leitung

Telefon: +49 (0)2151 376 154
E-Mail: olaf.meisen@ort-online.net

 

René Kaiser

Leiter Produktentwicklung

Telefon: +49 (0)2151 376 190
E-Mail: rene.kaiser@ort-online.net

Sales locations

ORT Medienverbund GmbH

Krefeld
Europark Fichtenhain A 2
47807 Krefeld
Deutschland

Fon: +49 (0) 2151 376-300
Fax:
+49 (0) 2151 376-222
info@ort-online.net

Frankfurt
Speicherstraße 59
60327 Frankfurt am Main
Deutschland

Fon: +49 (0)69/242939-0
Fax: +49 (0)69/237605
frankfurt@ort-online.net

München
Akademiestraße 7
80799 München
Deutschland

Fon: +49 (0)89/330086-0
Fax: +49 (0)89/330086-11
muenchen@ort-online.net

Berlin
Schönhauser Allee 36
10435 Berlin
Deutschland

Fon: +49 (0)30/473727-30
Fax: +49 (0)30/473727-47
berlin@ort-online.net