Take photos like a professional – Canon presents the new Academy website

Canon Academy

For some time now, Canon has been offering a wide variety of products in the domain of “Professional photography”. You are at the Canon web portal. ORT Interactive has now completely revamped and relaunched this website. The objective of the relaunch was to significantly improve customer appeal.


Anyone interested in expanding their knowledge will find numerous different offers related to the topic of photography on the Academy website. These include workshops, photo excursions, and useful tips and tricks. The individual topics can also be booked directly via the web portal.


What the client now experiences on the Canon Academy website relaunched by ORT Interactive is active “edutainment” – the direct connection between entertainment and learning. For this purpose, the various topics on offer have been restructured and visually revamped. Customers can now quickly find contents of interest to them and, at the end of their selection, receive a direct call to action, successfully completing their customer journey.


The topic of community activation has also been integrated. If you have participated in a workshop, you will receive a code in order to sign up for a special community area in the web portal. All workshop participants can upload the images they have created there and discuss their experiences.


ORT Interactive is responsible for this entire project – from the communicative appeal concept to the screen design and technical implementation.


“The Canon Academy is a living project and is under our continuous development. Especially its expansion as a comprehensive ‘knowledge platform’ in the field of photography will keep us busy in the near future”, said Hannes Henke, the Project Manager responsible at ORT Interactive.


Would you like to find out more about the Canon Academy? Get in touch!


ORT Medienverbund GmbH, published Nov 07, 2017.

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