Virtual Reality is not new – however what is new is the quality now achieved and the reasonable cost

VR Headset

Virtual Reality (VR) has been around since the end of the 1990s but for a long time it really struggled to break through. The main reason for this was the often rudimentary technology combined with poor image quality and high cost. This situation has now changed considerably as ORT Interactive reports from its own experience.

Completely new worlds of perception are now opening up with VR and you can now travel to places you would otherwise never experience. Its impact is all the more impressive because the VR glasses cover your entire field of view, meaning that users solely perceive the virtual world. In view of the current graphics chips, which have been improved a million times over, users now experience the virtual world in a quality hitherto unimaginable.

Modern sensor technology is creating a further revolution. Head tracking now means that movements of the head can be transmitted to the VR world millimetre precisely and in real time, convincing our brain that we are moving in a real environment. This effect is so impressive that less experienced people have even been known to feel unwell.

Smartphones have been crucial for the rapid growth and development of Virtual Reality. Their technical advancement has meant that high-resolution mini displays and good sensors have been developed at reasonable prices in recent years.

ORT Interactive uses a range of Oculus and HTC Virtual Reality headsets, which also incorporate position detection. The advantage of this is that it is possible to calculate precisely where the user is currently located and then use this information in the VR world.

VR is used by ORT Interactive in a range of different ways. Car dealerships, for example, use VR to present every detail of vehicles to their customers in the virtual world – in every model version. Or travel companies, who wish to send their clients to their preferred hotel, or to a new luxury cruise liner or dream beach before they set off.

Would you like to know more about Virtual Reality? Then get in touch with us!

ORT Medienverbund GmbH, published Nov 20, 2017.

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