Design and concept for the new identity

Food trader

HIT

The HIT Handelsgruppe is a grocery retail company with about 200 local stores.

Area
Web & App
Category
Corporate Websites
Year
Continuosly from October 2015
Website
www.hit.de

Briefing

In accordance with the brand relaunch the HIT website had to be re-designed and relaunched. Mandatory was crossmedia connectivity between website and app, as well as the implementation of a workflow process to adopt the special offers of a weekly published flyer.

Challenge

Conception and creation of the online appearance using new content with real added value for the users, i.e. weekly recipe videos. Setting up efficient web-based weekly administration and coordination with a high level of process automation.

Execution

The new website offers appealing content for every user, from special offers to recipes and digital app-synchronised shopping lists. Editorial content can easily be created and administered via an Content Management System. Intelligent inferfaces establish efficient connections to production tools and the preparation for web and app usage.