Microsite conception and development including gamification

Food

Lindt

The Lindt Maitres Chocolatiers have been manufacturing high-quality chocolates since 1845. Lindt products are sold in 120 countries.

Area
Web & App
Categories
Gamification, Microsites
Year
2014 to 2016
Website
henne.lindt.de

Briefing

Creation of an Easter microsite that not only promotes the products but attracts with entertaining content such as handicraft work inspirations, a competition game and more.

Challenge

Conception, design and technical realisation of a browser game. Technical compilation of the complete microsite crosslinking to Facebook and newsletter function.

Execution

A visually attractive microsite aligned with the Lindt brand design, offering a fascinating browser game. The game where hens had to be hit by coloured easter eggs attracted more than 1,000 players on the first day.