Marketing process optimization

Automotive

Mazda

Mazda Motor Corporation is a global car manufacturer from Japan. The German Mazda Motors (Deutschland) GmbH is located in Leverkusen.

Area
Software Solutions
Category
marketingManagementCockpit
Year
2009 to today
Website
www.mazda.de

Briefing

Creating a centralised platform for all sales marketing activities as well as guided editiing of advertisments and direct mailings.

Challenge

Launching of new campaigns to support the sales partners on a regular basis. Connection with existing Mazda software environments and Deutsche Post SmartSelect service.

Execution

Application of the Marketing Management Cockpit, utilising its Information Center, Editing Assistant and SmartSelect (bulk-mail).