Mazda Motor Corporation is a global car manufacturer from Japan. The German Mazda Motors (Deutschland) GmbH is located in Leverkusen.
Creating a centralised platform for all sales marketing activities as well as guided editiing of advertisments and direct mailings.
Launching of new campaigns to support the sales partners on a regular basis. Connection with existing Mazda software environments and Deutsche Post SmartSelect service.
Application of the Marketing Management Cockpit, utilising its Information Center, Editing Assistant and SmartSelect (bulk-mail).