Conception for online brand communication

Franchising Company

nordsee

Nordsee GmbH operates a chain of fastfood restaurants under the Nordsee brand with focus on fish and seafood.

Area
Web & App
Category
Online Advertising
Year
2013 to today
Website
www.nordsee.com

Briefing

Promotion of the new Nordsee brand website by way of targetgroup-relevant website pools utilising in-page advertising.

Challenge

To achieve the highest possible performance.

Execution

Selection of three targetgroup-relevant website pools. A broad portfolio was adressed within each website pool during a defined test period. After evaluation  the top three performers were selected and the main phase was launched with careful attention to budget.