Realization of an online-shop

Distribution

Flume

Founded 1887 by watchmaker Rudolf Flume, the company has got a long tradition in distributing convenience goods for watch makers.

Area
Web & App
Category
Multichannel eCommerce
Year
2013 to today
Website
www.flume.de

Briefing

The online shop system had to be developed for the convenient presentation and distribution of more than 58,000 items – mainly technical accessories for watchmakers. The system should adopt the complete product range and offer comprehensive data administration.

Challenge

Development of a proprietary data management sytem to collect the product information from the ERP system and connect additional information. The aim was to separately administer formal product data and product descriptions, and to merge them for online presentation and print catalogue production.

Execution

Realisation of an online shop providing several hierarchic category levels, complex selection and therefore a detailed product search. The ERP integration enables real-time access to the warehouse stock.