Concept creation for mobile shopping applications

Retail

Deichmann

Deichmann SE is the market leader in the European retail shoe trade and present in 22 countries.

Area
Web & App
Category
Mobile Apps
Year
2013 to today
Website
www.deichmann.de

Briefing

Conception, development, visual and technical realisation of the first Deichmann mobile app. The app had to be deployed in all 22 European countries, as well as to the partner companies Roland, von Haren and Dosenbach.

Challenge

Development of a generice app suitable for the needs of every local market. Central application focus was to increase webshop sales. A technical isolated application had to be avoided, therefore the app almost solely communicates via internal interfaces.

Execution

Development of a native iOS and Android mobile application in order to enable an unlimited shopping experience. All content is cross-linked with the webshop, orders are a matter of a few mouse-clicks.