App Conception in line with the brand relaunch

Food trader

HIT

The HIT Handelsgruppe is a grocery retail company with about 200 local stores.

Area
Web & App
Category
Mobile Apps
Year
Continuosly from October 2015
Website
www.hit.de

Briefing

In accordance with the brand relaunch the HIT Shopping App had to be re-designed. The aim was to strengthen the new brand image. In order to provide real added value for the cusotmers, both web and app should be crosslinked.

Challenge

Conception and creation in line with the new brand appearance. Technical realisation incorporating extensive interfaces to special offer database and website content.

Execution

Realisation of native iOS and Androids apps featuring special offers, recipe videos, interactive recipe finder and a synchronised shopping list.