Campaign Steering and Production of Advertising Media

Functional Textiles & Technology

W. L. Gore & Associates

The company is renowned for innovative technology solutions ranging from medical applications to high-performance GORE-TEX® functional textiles.

Area
Production & Publishing
Category
Translation Management
Year
2002 to today
Website
www.gore.de

Briefing

Annual advertisment campaign launches with associated production of POS advertisment media for print, online and video channels, including language adaptions for up to 15 markets.

Challenge

Layout and text approval process with participating coordinators world-wide. Integration of all production partners into an universal and transparent process.

Execution

The GOMEGA Marketing Management Cockpit process coordination tool is used by GORE for handling and approval of advertising media in selectec international markets. The focus is put on task management and approval in combination with translation management.