Strategic focusing and developing WeightWatchers online sales on an international level. Facility to control products and content both centralised and de-centralised.
Conception, creation visual and technical realisation of the e-commerce presence within a few months for the German market. Short-time adaption of further markets (BE, NL, UK) based on the same platform. Parallel supporting of the shop systems that had been launched.
Realisation of all requirements using Magento Shopware. Setup of a responsive design for all country versions. On-going strategic and functional enhancements of the overall system.