Smart Adaption is our solution to the current changes in internationalized marketing. Campaigns and advertising materials of globally active companies are continuously planned for the international market. Country specific adjusted and provided in national markets. Smart Adaption shortens the production time and ensures for a standard steering of all contents - with help of a web based, supported advertising creation. This covers different forms of media, format and languages. We can therefore guarantee the CI Conformity and reduce risks for mistakes, especially in international campaigns and provide synchronized distribution of various advertising material in different languages and country versions.